Youth subcultures- which are you aiming for?

Notes from powerpoints:

A Youth Sub culture  

A group of indiviuals who are united through a common value system and tastes eg. clothes,music,politics etc

History of the Music Press

1950s-1960s- 

melody maker- the beetles/the rolling stones

magazines= Musical express-1952

                    Melody Maker-1926

                    Rolling Stone- 1960s

1970s-

'Glam rock' eg sweet,mud,slade

then 'Prog.Rock' eg Pink Floyd

Magazines- NME

mid 1970s-

Punk!

1978-

Smash Hits

late 70's-early 80s-

Pop!

1990s-

MTV

Audience Profiling

Must include: Age, gender, race and sexuality, education, occupation, annual income, Disposable Income, current lifestyle, culture, media, interests, buying habits, loyalty to brands

Demographics: defines the adult population largely by the work that they do

Psychographics: the way of describing an audience by looking at their behaviour and personality 

Now i am going to create a reader profile for my magazine.